How to Sell Homes to Millennials

How to Sell Homes to Millennials

According to a report tabled in 2016, millennials will surpass baby boomers to become the largest living generation. Millennials are those individuals born between 1980 and 2000, which means that everyone currently between the age of 18 and 38 falls into that bracket. Since most millennials are entering the home buying business for the first time, if you are a real estate dealer, it is essential to understand what motivates them to buy. Below are tips you can use to sell homes to the millennial generation successfully.

Master the Use of Social Media

The millennial generation uses social media to interact with each other, make purchasing decisions, do market research, and engage in online business. As such, it is imperative to familiarize yourself with the platform if you wish to make any meaningful home sales. This platform will present you with an opportunity of connecting and engaging with buyers for extended periods of time since this is a generation which is more comfortable using social media. This way, you will have time to convince them into buying a home and negotiations will not be hurried.

Pick the Right Neighborhood

When the millennials are making home purchases, they critically scrutinize the neighborhood in which the property is located to ensure it covers all their needs, passions, and interests. Notably, this generation cares very profoundly about promoting local businesses, and in this sense, they would use public transport and will eat in a restaurant rather than cook their meals at home. As such, when suggesting the available homes, you should have adequate knowledge about the amenities and businesses located in the neighborhood which will give the millennials a clear mental picture of the community to expect.

Embrace the Use of Smartphone Marketing

According to the recent statistics, more than 86% of people aged between 18 and 38 years own a smartphone. These smartphones assist them in almost everything they do including looking for real estate, online shopping, research, communication, and entertainment. Therefore, by investing in a home selling app, you will easily attract more millennial clients.

Offer the Necessary Insight

Most millennials are first-time home buyers, hence they have limited knowledge on how the process goes. To ensure that they purchase your property, you should consider giving them some more insight into the real estate business process which will not only establish trust but will also boost your reputation. This is an easy way of creating a resourceful image amongst millennials which consequently leads to more recommendations and connections.

Customize your Communication

If you are to connect with this generation effectively, you should be willing to communicate with them using their preferred method. Markedly, most millennials prefer to communicate through instant or text messaging instead of meeting face-to-face.  Additionally, there are those who have a preferred platform through which they can be contacted such as Facebook or Twitter.  Chances are that if you don’t use these sites, such potential clients will not be reached, which is why you should do adequate research before making contact.

Undoubtedly, the millennial generation forms the most substantial chunk of real estate business participants, with most of them seeking to purchase their first homes. As such, if you are a real estate agent, you should use the above tips to boost your sales. Additionally, you can contact companies experienced in millennial sales like Neon Ambition for more leads.

Categories: Real Estate

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